"Just as Instagram makes bad photos look good and good photos look great, Facebook makes you look happy and loved if you’re not, and joyous and adored if you are. Self-brand and share. Filter, and share. Share the edited stuff, the varnished stuff, the stuff with the halo around it. Take a step away from truth for the sake of beauty."
–
Dan Zak, in
a day-after essay on how Facebook and Instagram were meant for each other.